DROBEX GROUP - POLAND

At the forefront of Central European poultry breeding, meat processing and product exporting.


Supplying the likes of KFC, McDonald's, Tesco, Carrefour and much more across Europe and the Middle East.

SERVICE HIGHLIGHTS

STRATEGY
INNOVATIVE BRANDING
BILINGUAL COMMS
EXPORT MARKETING

Wonder how we could apply our international marketing experience from this client to your needs?

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1988 Poland was quite a different market to the modern economy it is today. Drobex, to reach their ambition of expansion into Western European markets needed their corporate brand and product branding to meet the expectations of quite different consumers.
By repositioning their brand to suit the trend for healthier and lighter foods, changes to labelling, packaging, POS and consumer comms followed. Drobex, now perfectly positioned to enter any foreign market, were introduced to a number of distributors and are now proud suppliers to Tesco and Carrefour amongst many others. We are proud to share that since our Drobex brand and packaging overhaul, the company has doubled their added-value product sales.

BrandsDrobex, Bydgoskie Zakłady MięsneWebsitehttp://www.drobex.com.pl